One of the most often repeated laments that I hear on a daily basis, is “I am working those leads as hard as I can.” As hard as I can? Perhaps, and I may have suggested this to you, we should not be working so hard and, instead, concentrate on working these leads completely.
The bottom line is that a lead can pop up anywhere if you are looking or listening. The unfortunate part is that many have either not bothered to build a referral network within their dealership or more likely are just not listening. That is why third-party leads have become so popular and prolific in today’s business climate. So today, we are going to discuss those third-party generated leads.