Flashback – Some things Bear Repeating: Recently, as Special Finance has begun to make a serious comeback, I have started to hear some of the same old excuses for not being… read more →
I entered the car business in 1995. That’s when the old body style 300Zs, the new body style two-door Ford Escorts and Convertible Geo Trackers were hot at the pre-owned… read more →
One of the areas where dealers tend to bog down, in their drive to Special Finance success, is in having a sure plan for inventory control. There appears, on many occasions, to be a serious disconnect between the driver (manager/buyer), the passengers (prospective customers) and the road map or inventory plan. Many
The bottom line is that a lead can pop up anywhere if you are looking or listening. The unfortunate part is that many have either not bothered to build a referral network within their dealership or more likely are just not listening. That is why third-party leads have become so popular and prolific in today’s business climate. So today, we are going to discuss those third-party generated leads.