It has become increasingly apparent to me, as I wander around up here in the not-so-frozen North, that we are on the cusp of another growth period in the Special… read more →
Are your appointments showing up? You just received a text alert that your provider has sent over an Internet Finance Lead so you rush inside to see what you… read more →
Okay, you set the appointment and the Prospect just called to say they will be there in an hour. You have already pulled credit per the online app and they are financeable. What do you do? Grab a coffee and a smoke and talk to the guys until your customer arrives? No, you prepare.
Julius Caesar didn’t, and you remember what happened to him! Does anyone actually know exactly what or who the “Ides” in the Ides of March really where.
In an effort to deepen our market knowledge Voisys recently conducted an in-depth survey of Gross Monthly Income’s (“GMI”s) based on over 14,000,000 credit applications. These applications were completed… read more →
One of the most often repeated laments that I hear on a daily basis, is “I am working those leads as hard as I can.” As hard as I can? Perhaps, and I may have suggested this to you, we should not be working so hard and, instead, concentrate on working these leads completely.
The bottom line is that a lead can pop up anywhere if you are looking or listening. The unfortunate part is that many have either not bothered to build a referral network within their dealership or more likely are just not listening. That is why third-party leads have become so popular and prolific in today’s business climate. So today, we are going to discuss those third-party generated leads.