The reality of leads in today’s environment is that of a marketer making the right ‘mix.’ We’ll keep it straight, and show you how this reality came about. I’m going… read more →
Flashback – Some things Bear Repeating: Recently, as Special Finance has begun to make a serious comeback, I have started to hear some of the same old excuses for not being… read more →
In my great-grandmother’s (great yia yia for others) words, “God Bless America.” Plain and simple. Whether it be for the ultimate greatness of the country, or just the plentiful poundcake… read more →
Validation is now accepted as a part of the future of the leads business. Yes, anyone can provide a line of data, but not everyone’s data is of the quality… read more →
Managing inbound calls is an issue for any business. The question (as always) is: how do I make the most of those calls I receive? The truth is “it depends.”… read more →
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