One of the most often repeated laments that I hear on a daily basis, is “I am working those leads as hard as I can.” As hard as I can? Perhaps, and I may have suggested this to you, we should not be working so hard and, instead, concentrate on working these leads completely.
The bottom line is that a lead can pop up anywhere if you are looking or listening. The unfortunate part is that many have either not bothered to build a referral network within their dealership or more likely are just not listening. That is why third-party leads have become so popular and prolific in today’s business climate. So today, we are going to discuss those third-party generated leads.
In my 5+ decades in this business, some topics keep coming up over and over. Recently there have been suggestions at conferences, dealer meetings and Twenty Group meetings, that the… read more →
It is that time of the year again, when we deck our halls and yards with scary visages and apparitions! Not that anyone is really scared, but it is the… read more →
A recent ASM blog post included this huge headline, “Fortune Magazine Writer Lambasts Car Salesmen.” It described an article by Becky Quick, a contributor to Fortune magazine as well as an anchor… read more →
An awful lot of pundits, including yours truly, have been predicting that we are in the beginning stages of significant Special Finance growth. A recent article in Automotive News spells out… read more →
This is a question that regularly pops up in conversation and online and may just as well be followed by something like “Where can I find a perfect lead?” Of… read more →
Training, probably the most important ingredient in the success of your business plan, does not have to be difficult or costly. Those who know me at all know that I… read more →
One of the questions that I am asked on a pretty regular basis is “How many leads do we need to purchase on a daily, weekly or monthly basis? It… read more →
A few weeks ago there was an online discussion about the merits of either having a dedicated Special Finance department or combining that responsibility with the conventional finance department. The… read more →
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