VOISYS’ RealLeadValidation VOISYS is one of the best known and most highly regarded names in the auto industry. Established in 1990 the company was a pioneer in lead generation having… read more →
Internet leads are about to enter their third era. The first era, ‘inception’ (based largely in the auto market), and second era, ‘boom,’ is now giving way to a third… read more →
The reality of leads in today’s environment is that of a marketer making the right ‘mix.’ We’ll keep it straight, and show you how this reality came about. I’m going… read more →
Validation is now accepted as a part of the future of the leads business. Yes, anyone can provide a line of data, but not everyone’s data is of the quality… read more →
Are your appointments showing up? You just received a text alert that your provider has sent over an Internet Finance Lead so you rush inside to see what you… read more →
In my last offering, I promised to cover what I consider to be the basics of establishing and operating a Special Finance program. I explained that, in my mind, there… read more →
In an effort to deepen our market knowledge Voisys recently conducted an in-depth survey of Gross Monthly Income’s (“GMI”s) based on over 14,000,000 credit applications. These applications were completed… read more →
Survival of the Quickest or Adaptation-2013 I know that is a slight variation on the standard cliché, but it meets my needs, so I have adapted it for use here. … read more →
From VOISYS by Dick Hassberger But then again, Rocket Science is not exactly rocket science anymore either! But before you send me a flaming email for denigrating the Special Finance… read more →
December is a time for celebration and reflection. This is an article that I wrote a half-dozen or so years ago, but the message is timeless. I hope that you… read more →
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