The reality of leads in today’s environment is that of a marketer making the right ‘mix.’ We’ll keep it straight, and show you how this reality came about. I’m going… read more →
Validation is now accepted as a part of the future of the leads business. Yes, anyone can provide a line of data, but not everyone’s data is of the quality… read more →
Managing inbound calls is an issue for any business. The question (as always) is: how do I make the most of those calls I receive? The truth is “it depends.”… read more →
Are your appointments showing up? You just received a text alert that your provider has sent over an Internet Finance Lead so you rush inside to see what you… read more →
In my last offering, I promised to cover what I consider to be the basics of establishing and operating a Special Finance program. I explained that, in my mind, there… read more →
In an effort to deepen our market knowledge Voisys recently conducted an in-depth survey of Gross Monthly Income’s (“GMI”s) based on over 14,000,000 credit applications. These applications were completed… read more →
Survival of the Quickest or Adaptation-2013 I know that is a slight variation on the standard cliché, but it meets my needs, so I have adapted it for use here. … read more →
Each year we look forward to changing something in an attempt to better ourselves in the coming twelve months. You and I know that if we had a quarter for… read more →
December is a time for celebration and reflection. This is an article that I wrote a half-dozen or so years ago, but the message is timeless. I hope that you… read more →
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