Posts Tagged ‘lead generation’

The reality of leads in today’s environment is that of a marketer making the right ‘mix.’  We’ll keep it straight, and show you how this reality came about.  I’m going… read more →

Validation is now accepted as a part of the future of the leads business.  Yes, anyone can provide a line of data, but not everyone’s data is of the quality… read more →

Managing inbound calls is an issue for any business.  The question (as always) is: how do I make the most of those calls I receive? The truth is “it depends.”… read more →

Are your appointments showing up?   You just received a text alert that your provider has sent over an Internet Finance Lead so you rush inside to see what you… read more →

In my last offering, I promised to cover what I consider to be the basics of establishing and operating a Special Finance program.  I explained that, in my mind, there… read more →

In an effort to deepen our market knowledge Voisys recently conducted an in-depth survey of Gross Monthly Income’s (“GMI”s) based on over 14,000,000 credit applications.   These applications were completed… read more →

Survival of the Quickest or Adaptation-2013 I know that is a slight variation on the standard cliché, but it meets my needs, so I have adapted it for use here. … read more →

Each year we look forward to changing something in an attempt to better ourselves in the coming twelve months.  You and I know that if we had a quarter for… read more →

December is a time for celebration and reflection. This is an article that I wrote a half-dozen or so years ago, but the message is timeless. I hope that you… read more →

One of the most often repeated laments that I hear on a daily basis, is “I am working those leads as hard as I can.” As hard as I can? Perhaps, and I may have suggested this to you, we should not be working so hard and, instead, concentrate on working these leads completely.