VOISYS – Simplifying the Sales Process
Driving inbound call traffic has been a staple of automotive advertising for decades…and there’s a reason: it always works.
In the late 1980s, VOISYS was founded with Nick Spiridellis at the helm. In the years prior, Nick had put together an IVR product that was powerful enough to handle medical record keeping, and all of a sudden, hospitals could easily take their records and make a digital transition with them. All of this power, and ability to handle detailed records gave Nick a powerful product to go to market with.
Through a simple twist of fate, a friend of a friend who happened to be a dealer asked if he could do one to take a credit app. The true VOISYS was born in 1988 to provide custom IVR solutions to dealers nationwide. The company has never looked back. The medical record keeping business kept on, but the dealership appreciated the ability to handle customers in a way that only sales agents could before. Now, they would have the capacity to handle a trickle of volume, or a flood. Advertising sources were diverse, billboards, print, TV, radio. Just advertise the phone number, and the system caught everything. Thousands of dealers later, VOISYS is still kicking.
What worked then has since stayed the same. Run an ad, and see how it performs. Run different scripts and collect as much (or as little) data to push the sales process forward.
A new advertising mechanism was brought to life, as staffing a BDC was no longer the only option. The advantages of running an IVR system were clear. Less complexity meant more time could be spent on other facets of the business, and more time could be spent choosing the right ad buys, which have an even larger impact on performance than who’s answering the phones. Additionally, testing could now be done by making two phone calls – one to VOISYS, and one to the media company. At 3 PM or 3 AM, the only staff required was someone to make sure the TV ad was played, not a team of $10/hour employees to answer phones according to a script. A dealer today runs their phone number together with their website so that they can maximize lead capture. Some people never change.
The advantages of using VOISYS are simple:
- Flexible and pre-loaded scripts
- Low up-front cost
- 24/7/365 availability
- Professional support and voice recording
- Bottom line lift
- Flexible testing for new advertising
Numerous studies show: people use the phone. The ROI of phones can be a key to realizing your bottom line potential. Don’t be penny wise and dollar foolish.
Call 800-999-1880 to start your VOISYS subscription today.